The circle of life
The Partners agency, 100% portuguese, assumed the life cycle as the starting point to create the campaign, materialised it in the 360 degrees concept. A completely pioneering film technology in advertising was used for the film production, in accordance with the renewable energy business, which is the energy of the future, the energy of the 21st century.
The music “Spinning Around”, specifically created for the advertising campaign, was composed and interpreted by Paulo Gomo. The photography is as well translating in an innovative way the diversity of flora and fauna, giving room for imagination and reinforcing the positioning of the new brand EDP Renováveis.